The adventure of the new Peugeot Rifter

The adventure of the new Peugeot Rifter

In the last campaign, interactive stories will be generated with three ambassadors

   Peugeot wants the user to be the true protagonist in the last campaign of the Rifter. For this, he has relied on three ambassadors and three idyllic locations to generate several interactive stories through Playfilm technology. Thus, the interested party may select how they want the video to continue within the options shown.

These are the stories that professional surfer Jatyr Berasaluce, journalist Mónica Martínez and tennis player David Ferrer have experienced in the last digital action of Peugeot, known as Adventure Rifter. In addition to choosing the end of each experience, users can participate in the raffle of 45 boxes of Adventure for two of Life is beautiful, which will be raffled through the web.

  In the case of Berasaluce, the adventure leads to the beach of Liencres in Cantabria. Here, you can choose to direct the Rifter to the beach or the mountain and therefore decide if you see him surfing or enjoying a relaxed morning with his dog Cooper with a click.

The adventure of another ambassador, the journalist Mónica Martínez, focuses on the Sierra de Guadarrama, and finally, the tennis player David Ferrer invites us to Jávea to contemplate the beaches of his land. In this case we will see how he defends himself inside and outside the tennis courts.

The new Peugeot Rifter, manufactured in Vigo, has the efficiency of the EMP2 platform of the PSA Group and stands out for its innovative body that combines an elegant, robust and adventurous style. It incorporates the latest technology and multiple modularity options. It admits of a great volume of load, that goes from the 775 liters under the tray of the version five seats to the 4.000 liters under ceiling with the seats folded in the long version.

With a range of efficient engines and of course thanks to the new generation of the Peugeot i-Cockpit, the Rifter's driving is easy both on a day-to-day and weekend adventure. The equipment features various driving assistance functions, such as active safety braking and connectivity technologies with two USB and audio sockets, wireless phone charger and the Mirror Screen system, compatible with Mirror Link, Apple Carplay and Android Car.